Post by account_disabled on Feb 28, 2024 1:22:54 GMT -5
Before entering a good quality shop for an important purchase, I sometimes check in advance whether it has a website, how it manages social media channels, whether it has e-commerce, etc. If a good chemistry is created with the owner, I talk about it and, if appropriate, I introduce myself as a consultant and offer him my availability to think about his digital communication. Yesterday I went to a jeweler specializing in handcrafted and customizable silver jewellery. The brand had excellent Facebook and Instagram management capabilities, but no website or e-commerce. I talked to the owner and asked if he was interested in developing an e-commerce system. I give you approximately his answer below.
“E-COMMERCE IS NO LONGER USEFUL NOWADAYS” The jeweler's response: “We thought about doing e-commerce. But in my opinion it's useless. Doing an e-commerce is a cost. Maintaining it also costs money: fees, updates, etc. You have Nepal Phone Number to follow him. You have to write and update. Then, once you've done it it's not automatic to sell. You have to 'pay' to be first on Google, and these are ongoing costs. The sale is also subject to expenses. Instead, on Facebook and Instagram, it was enough for us to be there, and we immediately had a lot of traffic. Which turned into customers. That's fine with me. Nowadays, an e-commerce is no longer necessary. ”
I listened, and let it drop. But I took home his reflection, which I think is the same reflection that is in the minds of many entrepreneurs of small companies, shops and chains. A PARTIAL VISION, TOO RISKY I believe I have listened to a partial vision, absent of an overall and far-sighted vision. Facebook and Instagram must be seen as two individual particular components of a digital communication that must be shared, distributed, multi-channel, precisely to avoid being too closely linked to a single tool, a single channel, its risks and its specificities. What would happen to your business that is closely linked to Facebook if by chance Facebook itself blocked your access (as has sometimes happened to me)? What if you had an account breach, or a password change that made your account inaccessible.
“E-COMMERCE IS NO LONGER USEFUL NOWADAYS” The jeweler's response: “We thought about doing e-commerce. But in my opinion it's useless. Doing an e-commerce is a cost. Maintaining it also costs money: fees, updates, etc. You have Nepal Phone Number to follow him. You have to write and update. Then, once you've done it it's not automatic to sell. You have to 'pay' to be first on Google, and these are ongoing costs. The sale is also subject to expenses. Instead, on Facebook and Instagram, it was enough for us to be there, and we immediately had a lot of traffic. Which turned into customers. That's fine with me. Nowadays, an e-commerce is no longer necessary. ”
I listened, and let it drop. But I took home his reflection, which I think is the same reflection that is in the minds of many entrepreneurs of small companies, shops and chains. A PARTIAL VISION, TOO RISKY I believe I have listened to a partial vision, absent of an overall and far-sighted vision. Facebook and Instagram must be seen as two individual particular components of a digital communication that must be shared, distributed, multi-channel, precisely to avoid being too closely linked to a single tool, a single channel, its risks and its specificities. What would happen to your business that is closely linked to Facebook if by chance Facebook itself blocked your access (as has sometimes happened to me)? What if you had an account breach, or a password change that made your account inaccessible.