Post by account_disabled on Mar 5, 2024 3:25:31 GMT -5
We know Google has a lot of information about all of us, but how much exactly? If you have a Gmail account, you can download all the data Google has associated with it. When I requested my data in October, the zip file was 13.98 GB. That's a lot of information. Google email data collection screenshot A study commissioned by an Oracle lobbying group (so take this with a grain of salt) found that Google collects two-thirds of its data without any user input. For my data in the screenshot above, that would mean Google has more than 41.94 GB total to work with. It knows a lot about me, the places I go, my spending habits, it knows my demographics, my search history, etc. If you're curious about your data, check out this process on how to get a summary from Google.
This data is certainly used for advertising purposes, certainly at a local level, right? My personal Venezuela Phone Number opinion is that Google's goal with local search is to position what is popular in the offline world, online. Have you ever come across a site with a good local ranking and end up wondering why it ranks so well? It is almost guaranteed that if you take the time to research businesses (entities), you will typically find businesses that have been around for a long time and are actively involved in the local community. I'm talking about local events (no links, perhaps an unstructured quote), involvement in local activities and deep connections with the community. Google has this real-world user data, why wouldn't it implement it into its machine learning models? Here's a patent that might strengthen my opinion: Ranking Local Businesses by Quality Measures, Including Travel Time by Bill Slawski . Here's a quick breakdown: Google can look at the time it takes users to reach a location as an indication of the quality of that location.
The number of similar businesses on the way to their destination can also be considered a sign of the quality of the place. Additionally, this “time investment” metric also plays into tracking Google Maps usage, so even walking/driving/taking public transportation would affect time investment. Ok, let's get back to why local links can become such an important factor. For local search, is thematic or local link building better? For the record, local links citations or citation building. In January this year we carried out some link building tests. We had five different tests, four test locations, and a control group. While measuring the results, I came across one that was really interesting. One test location ranked #1 in maps for the top query for months, then out of nowhere dropped to 3. The two contestants who made it through both got a link from a local real estate agent who launched a new website. The local realtor's new site had a DR of 0, DA of 1. Upon further investigation I discovered that the real estate agent had more than 5k likes on his Facebook page and had been working in that area for more than 20 years.
This data is certainly used for advertising purposes, certainly at a local level, right? My personal Venezuela Phone Number opinion is that Google's goal with local search is to position what is popular in the offline world, online. Have you ever come across a site with a good local ranking and end up wondering why it ranks so well? It is almost guaranteed that if you take the time to research businesses (entities), you will typically find businesses that have been around for a long time and are actively involved in the local community. I'm talking about local events (no links, perhaps an unstructured quote), involvement in local activities and deep connections with the community. Google has this real-world user data, why wouldn't it implement it into its machine learning models? Here's a patent that might strengthen my opinion: Ranking Local Businesses by Quality Measures, Including Travel Time by Bill Slawski . Here's a quick breakdown: Google can look at the time it takes users to reach a location as an indication of the quality of that location.
The number of similar businesses on the way to their destination can also be considered a sign of the quality of the place. Additionally, this “time investment” metric also plays into tracking Google Maps usage, so even walking/driving/taking public transportation would affect time investment. Ok, let's get back to why local links can become such an important factor. For local search, is thematic or local link building better? For the record, local links citations or citation building. In January this year we carried out some link building tests. We had five different tests, four test locations, and a control group. While measuring the results, I came across one that was really interesting. One test location ranked #1 in maps for the top query for months, then out of nowhere dropped to 3. The two contestants who made it through both got a link from a local real estate agent who launched a new website. The local realtor's new site had a DR of 0, DA of 1. Upon further investigation I discovered that the real estate agent had more than 5k likes on his Facebook page and had been working in that area for more than 20 years.