Post by account_disabled on Mar 10, 2024 5:03:12 GMT -5
150 TICKETS ALREADY SOLD. EARLY OFFER […] € 159€ 59 The luxury of narrative fiction If the narrator is skilled, he simply invades and overwhelms us. The human mind succumbs helplessly to the pull of a story, no matter how hard we try to concentrate or resist. Why has the apparent luxury represented by narrative fiction not been eliminated from human life? Because we need it. Because, as Aristotle said, fiction gives us pleasure, it is part of our life itself. Aren't products part of our life? And are companies that say they have a mission, vision and values exempt from this mechanism? I say no. Indeed, they are called into question by a generation, the Z (those born from 2000 onwards)
which does not just buy services, but values. Just think of this video from Diesel , inspired by Canada Phone Number something that happens every day on Instagram. The frantic search for perfection. A research that the company decides to reject. But it's not just about a good video. Diesel keeps a promise. And delete all her “perfect” photos for a fresh start. Hypercontent: the future of storytelling Narration therefore, at an advertising level, means creating hypercontent. A photo that refers to a video, online and offline talking to each other. A television commercial supported by an editorial calendar of posts on Facebook. We will talk about all this on May 26th and 27th in Bari, in the storytelling module of the Masterclass . I chose Andrea Fontana because he was the first to unconsciously transmit this passion to me. I read it, listened to it, then I had the privilege of meeting it, and soon to write a book about it. And then he was also the first, in Italy, to talk about hyper-content, which he will also do in Bari. And then there is Michele Dalai. Who writes beautiful stories for radio and TV.
That he knows perfectly the timing of a narrative. If you happen to, listen to one of the episodes of Ettore, radio 2, perhaps the latest on Monica Vitti . I learn from him every day, his Two of One on Fox Sport is a little manual on how to put together hero and anti-hero. I think that you can't do anything better to approach storytelling in a serious, professional, functional way. The rest is up to you. Bonus tracks If on the evening of the 27th you want to try listening to stories or test yourself in telling them in five minutes in front of a live audience, we are waiting for you with Don't tell My Mom by Matteo Caccia (Pascal, Radio2). During Don't tell my mom anyone can go on stage and narrate an episode from their life that they would never want to tell their mother. Only two rules: tell and don't read; the story must not last more than 5 minutes. And I can't believe you have nothing to tell! [1] Employer Branding is the discipline that deals with defining, managing and promoting the image of a company as a workplace.
which does not just buy services, but values. Just think of this video from Diesel , inspired by Canada Phone Number something that happens every day on Instagram. The frantic search for perfection. A research that the company decides to reject. But it's not just about a good video. Diesel keeps a promise. And delete all her “perfect” photos for a fresh start. Hypercontent: the future of storytelling Narration therefore, at an advertising level, means creating hypercontent. A photo that refers to a video, online and offline talking to each other. A television commercial supported by an editorial calendar of posts on Facebook. We will talk about all this on May 26th and 27th in Bari, in the storytelling module of the Masterclass . I chose Andrea Fontana because he was the first to unconsciously transmit this passion to me. I read it, listened to it, then I had the privilege of meeting it, and soon to write a book about it. And then he was also the first, in Italy, to talk about hyper-content, which he will also do in Bari. And then there is Michele Dalai. Who writes beautiful stories for radio and TV.
That he knows perfectly the timing of a narrative. If you happen to, listen to one of the episodes of Ettore, radio 2, perhaps the latest on Monica Vitti . I learn from him every day, his Two of One on Fox Sport is a little manual on how to put together hero and anti-hero. I think that you can't do anything better to approach storytelling in a serious, professional, functional way. The rest is up to you. Bonus tracks If on the evening of the 27th you want to try listening to stories or test yourself in telling them in five minutes in front of a live audience, we are waiting for you with Don't tell My Mom by Matteo Caccia (Pascal, Radio2). During Don't tell my mom anyone can go on stage and narrate an episode from their life that they would never want to tell their mother. Only two rules: tell and don't read; the story must not last more than 5 minutes. And I can't believe you have nothing to tell! [1] Employer Branding is the discipline that deals with defining, managing and promoting the image of a company as a workplace.