Post by account_disabled on Oct 24, 2023 22:28:46 GMT -5
In a negative context, we prefer to discuss bad reputation, poor product, terrible customer service. Much less often about a poor brand. It's just that the brand doesn't appear at a certain stage when things start to get better. The brand is always there. Each of us is a brand. Not everyone takes care of it consciously and comprehensively. And although depending on the moment in your life you decide to build a personal brand, you can position it differently, you should always start from what is invisible, from what is under the surface of the water.Revision of one's own resources, possibilities and limitations, awareness of who and how the brand can help, is the beginning of the journey.
The benefits of consciously building a personal brand lie on both sides of the barricade. Strong personal brands can count on higher price premiums, it is easier for them to conquer new markets or diversify their activities, and in most cases, recipients forgive their mistakes Email List more quickly (within certain limits, of course). This last argument is particularly important in the case of personal brands, because only those who do nothing are never wrong.On the other hand, there is a recipient who knows what to expect from the brand and feels safe about it. It is easier for him to decide to engage in interaction with the brand and use its services, regardless of whether it is a potential client, employer or wife candidate.Reputation, which is one of the most important assets of a strong brand, opens doors that you may not yet know exist. The benefit for both sides is that the strength of every brand is the impact (this time definitely positive) it has on the lives of its recipients.
Mediocre or simply poor brands cannot do this. Because who would want to consciously associate themselves with mediocrity?
As hard as it is to admit it, we all do it. This is a natural process, one of many that saves brain energy. Cognitive biases are an inherent part of thinking, whether we like it or not. It's hard to judge the content of a book without reading it. So all that remains is to make the first (possibly wrong) judgment based on the cover.
In the case of a personal brand, the cover is not only about the external appearance. It also includes social media profiles , the way you answer the phone and your e-mail address. There are many such elements. Together they create an image that shapes expectations and that creates a promise.
The benefits of consciously building a personal brand lie on both sides of the barricade. Strong personal brands can count on higher price premiums, it is easier for them to conquer new markets or diversify their activities, and in most cases, recipients forgive their mistakes Email List more quickly (within certain limits, of course). This last argument is particularly important in the case of personal brands, because only those who do nothing are never wrong.On the other hand, there is a recipient who knows what to expect from the brand and feels safe about it. It is easier for him to decide to engage in interaction with the brand and use its services, regardless of whether it is a potential client, employer or wife candidate.Reputation, which is one of the most important assets of a strong brand, opens doors that you may not yet know exist. The benefit for both sides is that the strength of every brand is the impact (this time definitely positive) it has on the lives of its recipients.
Mediocre or simply poor brands cannot do this. Because who would want to consciously associate themselves with mediocrity?
As hard as it is to admit it, we all do it. This is a natural process, one of many that saves brain energy. Cognitive biases are an inherent part of thinking, whether we like it or not. It's hard to judge the content of a book without reading it. So all that remains is to make the first (possibly wrong) judgment based on the cover.
In the case of a personal brand, the cover is not only about the external appearance. It also includes social media profiles , the way you answer the phone and your e-mail address. There are many such elements. Together they create an image that shapes expectations and that creates a promise.